Experts to follow: Avinash Kaushik

We’ve followed Avinash Kaushik and his web analytics blog, Occam’s Razor, for almost a decade now and have yet to find anyone who comes close to him on the subject. Every web analytics professional we’ve talked with knows him, and most read him religiously. 

Avinash cuts through the hype and noise around analytics with the clarity of a mechanical engineer, the practicality of an MBA, and the verve of a Google digital marketing evangelist—all of which he is. Here’s Avinash on web metrics:

Avinash Kaushik (see credits, below)

“Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing that stack becomes a burden because we live in times of bright lovely spring and nothing succeeds like being agile and nimble about what we collect, what we give up, and what we deliberately choose to ignore.

“The key to true glory is making the right choices.”

The best place to start on Occam’s Razor is the Knowledge page, where his posts are categorized by subject matter. As with all great specialist blogs, the comments are often as good as the posts. If you have even a smidgen of analytics geekiness, you are going to love Avinash.

Photo by Thos Ballantyne, Creative Commons 2.0