Why thought leadership
Great thought leadership opens doors, makes your brand relevant, and influences buying decisions.
That’s because unlike standard marketing content, thought leadership communicates your brand’s vision based on your unique expertise or research, with practical relevance to your customers’ business goals and challenges.
Eighty percent (80%) of B2B decision-makers say that compelling thought leadership influences their purchase decisions. The same percentage will give their permission to be marketed and sold to when provided with thought leadership they value.*
Why work with us
Effective thought leadership demands a specialized set of skills that most brands don’t have in-house. It also requires long-term commitment.
That’s where Jove comes in.
The heart of our engagement is a strategic a recommendation that:
Connects your brand’s unique intellectual property with customer needs and your business goals
Establishes your brand’s unique point of view, including your in-house expertise and thought leaders
Identifies the most promising formats (text, graphic, audio, video) and channels (paid, earned, owned) for reaching your audience
When we can add value, we also help our strategy clients implement our recommendation by:
Developing all program elements, including content
Integrating the program into marketing and PR
Identifying KPIs and interpreting results
Helping to reflect thought leadership viewpoints across the organization and with partners
Ideal client candidates
We provide the greatest value to B2B brands:
Whose offering is largely based on knowledge capital (technology, financial, health sciences, law, consulting)
With complex sales / distribution channels and longer sales cycles (> 12 months)
With budgets starting at $75,000 and a program commitment of at least one year
*Sources: Gartner Group, The Economist Group, and a 2019 study of over 1,000 senior business executives and decision makers across a range of industries by FT (Financial Times) Marketing Services