How branding really gets done

There’s plenty of information, in books and online, on branding. But there’s very little on how branding experts actually get the job done.

One shining exception is Rob Meyerson’s blog and podcast series, “How Brands Are Built.” In its two seasons so far, “How Brands Are Built” has gone deep into brand positioning and naming, enlightening listeners on how specialists in these fields think about, approach, and execute their work. It’s like a Paris Review interview with brand practitioners—some you may recognize (David Aaker) and many who are working experts known only among insiders.

Meyerson is smart, asks great questions, and is a pleasure to listen to. You can find his podcast on Spotify and transcripts on his website. His next season, on brand experience, is planned for September 2019. It’s one podcast we’re really looking forward to.