Bringing alive an unfamiliar brand

Built on acquisitions, this global market research firm had breadth and depth that wasn't well understood, even by its own employees. 

They were narrowly focused on using social media to raise awareness of their practice areas. After deep study, we broadened their perspective, pointing them toward a strategic solution that could unify their fractured brand: a social media-enabled knowledge hub for the firm’s corporate and institutional clients.

We developed the business case for C-suite approval, designed and built the platform, and trained the firm. It was an industry first—Nielsen and Gallup launched similar sites soon after. It helped the firm retain 90% of its legacy clients. And it remains the firm’s most important marketing channel.